IronMule Creative, LLC excels at developing strategic, comprehensive and creative communications solutions in advertising, marketing and media production.
From print to broadcast, training to trade shows, photography…to motion…to video, IronMule Creative possesses the experience, inspiration, technology and talent necessary to meet today’s robust messaging requirements for large and small businesses, organizations, entrepreneurs and causes.
We take pride in providing quick responses to client needs. We develop and maintain long-term relationships with clients, and want to earn your business.
The IronMule gives a nod to our extensive involvement in railroading, heavy industry, and animal health. Our brand reflects our deep Midwestern roots and heartland values, and symbolizes the qualities and characteristics we value in everything we do, and everyone we meet. No matter how we grow or where we go, the IronMule remains…
Strategically located in the very heart of the Midwest’s Animal Health Corridor, IronMule Creative, LLC develops strategic print, web and video messaging for a range of animal health interests.
IronMule Creative, LLC understands the animal health industry’s nuances, and speaks the language of the innovative scientists, engineers, veterinarians, product personnel, dealers, distributors and producers that drive this critical field.
Transportation
From the coal fields of Wyoming, to the freight houses of the midwest, to the gleaming TransContinental rail corridor connecting producers, people and ports, America’s transportation leaders and service providers have important stories to tell, and they often turn to IronMule Creative to help share them.
IronMule Creative, LLC takes pride in developing communications tools, strategies and solutions as unique and innovative as the men and women who connect global markets via America’s outstanding roads and rails.
Committed to safe production, IronMule Creative and many of our key production partners are eRailSafe certified.
Retail
At IronMule Creative, we love the challenges, fun and rewards that come with effective retailing. From product development to point of sale – and every department in between – IronMule Creative has worked with leading retailers to develop effective communications for employees, managers, shareholders, store owners, and customers.
Let us partner with you to craft an effective retail communications strategy, develop better merchants, and create a satisfying customer experience.
Healthcare
IronMule Creative, LLC offers the right mix of creativity, technical sophistication, and empathy required to perform in the Healthcare segment. We’ve already produced a number of successful projects for a range of healthcare interests, and welcome the opportunity to discuss your healthcare-related communications needs.
Industrial/Safety
What does it do? How is it made? What makes it a superior product? How can we minimize exposure? How can we sell more? These are just some of the questions IronMule Creative, LLC helps manufacturers, producers and service providers answer every day through printed materials, technical documentation, trade show collateral, photography and video.
When it comes to Industrial Health and Safety, IronMule Creative delivers award-winning concepts and communications tools to educate and train employees on how to maintain safe, efficient production in a range of challenging environments.
Real Estate
Showcase elite residential or commercial properties, and introduce brokers and agents to buyers and sellers with professionally produced communications solutions from IronMule Creative. Our staff includes a licensed Realtor who understands the needs and sensitivities of real estate professionals, and the demands of the marketplace.
We welcome inquiries and enjoy discussing ideas for campaigns, products, promotions, presentations and strategies – and just about anything else. Call, email, drop by, or meet us at your favorite haunt. Got a tight deadline? Need a proposal for Friday’s meeting? Let’s connect.
Increase Sales of Micro-Ingredient Dispensing Dairy Equipment
When a leading animal health distributor and equipment manufacturer wanted to improve sales of its micro-ingredient machine, it turned to IronMule Creative, LLC to write and produce a compelling and effective video suitable for use in a broad range of applications.
Solution
Video gave this client the ability to showcase a very large micro-ingredient dispensing hardware and software system to dairymen from a laptop, DVD or iPad. On-camera testimonials by other satisfied dairymen helped build trust and confidence - not only in the micro-ingredient machine, but also in the sales rep and the company.
Results
Use of the Micro-Machine Video helped dramatically grow sales and extend the reach and influence of field sales representatives.
Over-the-road trucking experiences some of the highest employee turnover rates of any industry. Carriers fiercely compete to attract and retain new drivers. A leading refrigerated carrier and industry innovator wanted a compelling, new tool to show prospective drivers. The clients wanted a consistent, repeatable message that takes the pressure off of recruiters, and one that drives conversation.
Solution
Working together with Bryant Advertising & Photography, LLC, IronMule Creative, LLC wrote and produced a 2-part recruiting video that describes how the client makes life on the road more livable with better training, better pay, a better quality of life, and the best equipment in the industry. The video is shown at truck driver training schools and on the company website.
Results
The carrier has experienced higher levels of interest from prospective drivers, and greater interaction between recruiters and student drivers at live forums.
Increase Participation in Free Hunter Safety Course
Kansas' Shawnee County Hunter Education Association's unique, hands-on approach to hunter safety instills greater skills and understanding than a typical classroom and workbook-based approach. SCHEA observed a dramatic drop in participation in their free course over a many-year period.
Solution
IronMule Creative developed a pro bono :30 PSA suitable for broadcast on television, radio, and the SCHEA website. The goal was to reach a broader demographic range of potential participants by showing viewers the exciting, interactive and hands-on nature of this free, 2-day course. Production consisted of research and writing a script, shooting activities and sessions at the 2 day course, and assembling the voice over, graphics and edit.
Results
SCHEA used the completed PSA to generate free press coverage of their facilities, volunteers, and course offerings, and to drive interest and participation in their course that is offered 3 times per year.
Develop Winning Video Content for a Charitable Gift
When the Kansas City Zoo came under consideration for a sizable charitable gift, they turned to the Hallmark Cards Foundation and IronMule Creative to develop a compelling video to differentiate the Zoo's unique contributions to the community from other competitors for the gift.
Solution
IronMule Creative, LLC wrote the script and, working together with Hallmark Media Productions, produced this spot. Production occurred in one day at the Kansas City Zoo and Hallmark Media Productions. The spot was shot on a Canon 5D.
Results
The Kansas City Zoo won the gift, and used it for seed money for a future Penguin exhibit.
IronMule Creative, LLC was challenged by a client to "top" a previous image and safety video that was very well received by employees, management, and the client's executive team. The video must pull together all the core concepts of the client's flagship safety training, while also featuring a broad range of genuine employees from various crafts and geographic locations.
Solution
We took 2 basic approaches in creating an even more impactful corporate image and safety video. First, unlike the original video, we decided to focus more on work groups than just individual workers. Many of the client's employees work in small teams, and a strong focus of the safety program involves looking out for, and approaching, co-workers with safety concerns. Second, we decided to increase the production value of the piece by using a Red EPIC camera combined with ample camera movement and frame rate manipulation to deliver a richer, more filmic look and organic feel. This approach allowed us to capture the visual impact of various railroad jobs, along with the drama of photographing small groups of workers in their natural working environments. Some of the shops are over 100 years old. And railroad work occurs 24 hours a day, 365 days a year. It was important to show night time work, which was shot in California's central valley.
Results
The finished piece effectively captures the railroad's sense of movement, the drama of the work, the importance of approaching others, and the genuine grit and emotion of the employees in a compelling and inspiring work.
When a local post-house needed to create a high-impact video to document the evolution of a big city, down town arena from concept through completion, they chose IronMule Creative, LLC President David Vickers to write the script and produce the piece.
Solution
Start with an inspiring script. Secure a big voice. Create a custom musical score. Find a range of stock motion and still images from leading artists, sports franchises, events and promoters. Arrange for some locally sourced HD aerial footage. Bring it all together with the post company's high end motion graphics and editorial.
Results
The Sprint Center management team was thrilled with the final product. Thousands of fans watched this piece before every Sprint Center event during its inaugural year.
Develop a number of short web videos that introduce micro-entrepreneurs and start-ups to an exciting, new
online App that helps small businesses establish and build a web and social media presence.
Solution
Collaborate with a number of trusted production partners, and throw in a great looking new camera
and camera slider to increase production value. Incorporate simple, clean and branded motion graphics
to emphasize BizFriend.ly's features and benefits to end users and lesson contributors.
Results
Our amazing interviewees, including the Mayors of Kansas City, Missouri and Kansas City, Kansas,
provided a wealth of concise, insightful sound bites - enough to produce 6 videos for client Code for America.
Web video delivers an immediate, compelling, consistent, shareable and repeatable medium for telling your product's or organization's story. More than ever, consumers expect and demand quality video content when conducting searches on the web and mobile devices.
Let IronMule Creative help you build a strong online presence around web video.
Show, don't tell. No other medium makes an impression quite like video, and IronMule Creative offers award winning video solutions for a variety of application: broadcast, point of sale, trade shows, sales & marketing, product and corporate overviews, awards, safety & training, advocacy and events.
We offer everything from high-end, multi-camera packages to small-scale, economical single camera solutions. And, we're experienced with multi-language production.
Effective print brings together the right combination of content, copy, visuals, design, frequency and value. IronMule Creative, LLC offers complete print solutions from concept through completion, printing and placement.
A large percentage of our work involves interviewing executives, managers, employees and customers to obtain inspiring visions, unique perspectives and compelling testimonials for print, web and video.
The success of most sound-bite driven projects demands excellent listening, on-the-fly analysis, the ability to re-frame questions, and the commitment to eliciting complete and comprehensive sound-bites that help tell the story.
IronMule Creative excels at breaking the ice, putting people at ease, digging deeper, and coaxing sincere, genuine content from just about anyone.
Let's discuss how the right soundbites can help tell your story.
Need a training tool for employees? A user or assembly guide for customers? Process documentation for assembly or service of machinery or equipment? IronMule Creative offers technical writing, photography and video documentation for a broad range of applications and industries. We enjoy the challenge of taking the complex and rendering it simple - in clear, easy-to-understand language and visuals.
IronMule Creative, LLC offers a broad range of photographic services: studio photography, locations, products, processes, people, vehicles, real estate, and construction documentation.
Close the sale, make your point, change minds, and inspire audiences with a presentation deck designed by IronMule Creative, LLC. IronMule Creative helps clients get the most out of the ideas, and their information, with pleasing design, elegant animation, and clearly written content.
Put our experience to work for you. IronMule Creative can help your agency, production company, P.R. firm or campaign navigate the midwest production landscape, and beyond. We assist with:
Animal Health & Agricultural settings and experts
Railroad-related
Props, autos
Studio space
Catering and Dining solutions
Photographers
Aerial Photography & Cinematography
Translation services
Booking rock-solid, dependable and proven crew personnel & equipment
