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Welcome to IronMule Creative.

IronMule Creative, LLC excels at developing strategic, comprehensive and creative communications solutions in advertising, marketing and media production.

From print to broadcast, training to trade shows, photography…to motion…to video, IronMule Creative possesses the experience, inspiration, technology and talent necessary to meet today’s robust messaging requirements for large and small businesses, organizations, entrepreneurs and causes.

We take pride in providing quick responses to client needs. We develop and maintain long-term relationships with clients, and want to earn your business.

The IronMule Story

The IronMule Story

The IronMule Story

The IronMule gives a nod to our extensive involvement in railroading, heavy industry, and animal health. Our brand reflects our deep Midwestern roots and heartland values, and symbolizes the qualities and characteristics we value in everything we do, and everyone we meet. No matter how we grow or where we go, the IronMule remains…

IronMule Experience

Experience

IronMule Services

Get in Touch

We welcome inquiries and enjoy discussing ideas for campaigns, products, promotions, presentations and strategies – and just about anything else. Call, email, drop by, or meet us at your favorite haunt. Got a tight deadline? Need a proposal for Friday’s meeting? Let’s connect.

Address

1600 Genessee
Ste. 960
Kansas City, Missouri 64102 Directions

Phone

(816) 305-0707 voice (913) 649-2454 fax

Email

info@ironmulecreative.com

Social

Top

Marketing Video: Dairy Micro-Ingredient Machine

Challenge

Increase Sales of Micro-Ingredient Dispensing Dairy Equipment

When a leading animal health distributor and equipment manufacturer wanted to improve sales of its micro-ingredient machine, it turned to IronMule Creative, LLC to write and produce a compelling and effective video suitable for use in a broad range of applications.

Solution

Video gave this client the ability to showcase a very large micro-ingredient dispensing hardware and software system to dairymen from a laptop, DVD or iPad. On-camera testimonials by other satisfied dairymen helped build trust and confidence - not only in the micro-ingredient machine, but also in the sales rep and the company.

Results

Use of the Micro-Machine Video helped dramatically grow sales and extend the reach and influence of field sales representatives.

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Driver Recruiting Video: Refrigerated Carrier

Challenge

Over-the-road trucking experiences some of the highest employee turnover rates of any industry. Carriers fiercely compete to attract and retain new drivers. A leading refrigerated carrier and industry innovator wanted a compelling, new tool to show prospective drivers. The clients wanted a consistent, repeatable message that takes the pressure off of recruiters, and one that drives conversation.

Solution

Working together with Bryant Advertising & Photography, LLC, IronMule Creative, LLC wrote and produced a 2-part recruiting video that describes how the client makes life on the road more livable with better training, better pay, a better quality of life, and the best equipment in the industry. The video is shown at truck driver training schools and on the company website.

Results

The carrier has experienced higher levels of interest from prospective drivers, and greater interaction between recruiters and student drivers at live forums.

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PSA: Shawnee County Hunter Education Association

Challenge

Increase Participation in Free Hunter Safety Course

Kansas' Shawnee County Hunter Education Association's unique, hands-on approach to hunter safety instills greater skills and understanding than a typical classroom and workbook-based approach. SCHEA observed a dramatic drop in participation in their free course over a many-year period.

Solution

IronMule Creative developed a pro bono :30 PSA suitable for broadcast on television, radio, and the SCHEA website. The goal was to reach a broader demographic range of potential participants by showing viewers the exciting, interactive and hands-on nature of this free, 2-day course. Production consisted of research and writing a script, shooting activities and sessions at the 2 day course, and assembling the voice over, graphics and edit.

Results

SCHEA used the completed PSA to generate free press coverage of their facilities, volunteers, and course offerings, and to drive interest and participation in their course that is offered 3 times per year.

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Grant Funding Presentation: Kansas City Zoo

Challenge

Develop Winning Video Content for a Charitable Gift

When the Kansas City Zoo came under consideration for a sizable charitable gift, they turned to the Hallmark Cards Foundation and IronMule Creative to develop a compelling video to differentiate the Zoo's unique contributions to the community from other competitors for the gift.

Solution

IronMule Creative, LLC wrote the script and, working together with Hallmark Media Productions, produced this spot. Production occurred in one day at the Kansas City Zoo and Hallmark Media Productions. The spot was shot on a Canon 5D.

Results

The Kansas City Zoo won the gift, and used it for seed money for a future Penguin exhibit.

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Safety Training Closing Video: Railway Carrier

Challenge

2 Weeks to Create a Video with an Emotional, Meaningful Impact

Railway executives and courseware designers wanted a Closing Video that brought together all the concepts, and also made the safety message real for 40,000 employees. The video must represent the "Why?" the company practice safety, after trainers have taught the "How?" the company practices safety.

Solution

IronMule Creative, LLC wrote a script and hired a number of actors to read real safety stories submitted by employees. Editorial began cutting the voices into a coherent soundtrack as we began shooting. We employed a jib arm to capture dramatic, sweeping shots of real railroad workers. Stylized, tracked motion graphics were composited into the jib shots. The client's in-house studio captured some employees saying lines on camera. Photos of real employees, along with a few stock images, rounded out the visuals.

Results

A member of the client's executive team called the Closing video, "One of the 5 best videos I've ever seen." The video consistently earns spontaneous applause and an overall emotional response from audiences.

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Sprint Center: The Journey

Challenge

When a local post-house needed to create a high-impact video to document the evolution of a big city, down town arena from concept through completion, they chose IronMule Creative, LLC President David Vickers to write the script and produce the piece.

Solution

Start with an inspiring script. Secure a big voice. Create a custom musical score. Find a range of stock motion and still images from leading artists, sports franchises, events and promoters. Arrange for some locally sourced HD aerial footage. Bring it all together with the post company's high end motion graphics and editorial.

Results

The Sprint Center management team was thrilled with the final product. Thousands of fans watched this piece before every Sprint Center event during its inaugural year.

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BizFriend.ly App Teaser: Code for America

Challenge

Develop a number of short web videos that introduce micro-entrepreneurs and start-ups to an exciting, new online App that helps small businesses establish and build a web and social media presence.

Solution

Collaborate with a number of trusted production partners, and throw in a great looking new camera and camera slider to increase production value. Incorporate simple, clean and branded motion graphics to emphasize BizFriend.ly's features and benefits to end users and lesson contributors.

Results

Our amazing interviewees, including the Mayors of Kansas City, Missouri and Kansas City, Kansas, provided a wealth of concise, insightful sound bites - enough to produce 6 videos for client Code for America.

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Web Video

Web video delivers an immediate, compelling, consistent, shareable and repeatable medium for telling your product's or organization's story. More than ever, consumers expect and demand quality video content when conducting searches on the web and mobile devices.

Let IronMule Creative help you build a strong online presence around web video.

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Video

Show, don't tell. No other medium makes an impression quite like video, and IronMule Creative offers award winning video solutions for a variety of application: broadcast, point of sale, trade shows, sales & marketing, product and corporate overviews, awards, safety & training, advocacy and events.

We offer everything from high-end, multi-camera packages to small-scale, economical single camera solutions. And, we're experienced with multi-language production.

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Print

Effective print brings together the right combination of content, copy, visuals, design, frequency and value. IronMule Creative, LLC offers complete print solutions from concept through completion, printing and placement.

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Effective Interviews

A large percentage of our work involves interviewing executives, managers, employees and customers to obtain inspiring visions, unique perspectives and compelling testimonials for print, web and video.

The success of most sound-bite driven projects demands excellent listening, on-the-fly analysis, the ability to re-frame questions, and the commitment to eliciting complete and comprehensive sound-bites that help tell the story.

IronMule Creative excels at breaking the ice, putting people at ease, digging deeper, and coaxing sincere, genuine content from just about anyone.

Let's discuss how the right soundbites can help tell your story.

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Technical Writing

Need a training tool for employees? A user or assembly guide for customers? Process documentation for assembly or service of machinery or equipment? IronMule Creative offers technical writing, photography and video documentation for a broad range of applications and industries. We enjoy the challenge of taking the complex and rendering it simple - in clear, easy-to-understand language and visuals.

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Photography

IronMule Creative, LLC offers a broad range of photographic services: studio photography, locations, products, processes, people, vehicles, real estate, and construction documentation.

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PowerPoint/KeyNote

Close the sale, make your point, change minds, and inspire audiences with a presentation deck designed by IronMule Creative, LLC. IronMule Creative helps clients get the most out of the ideas, and their information, with pleasing design, elegant animation, and clearly written content.

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Midwest's Animal Health Corridor

Between Columbia, Missouri and Manhattan, Kansas sits the single largest concentration of animal health interests in the world.

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